For Campaign Managers · PAC Directors · Paid Media

Replace guesswork
with proof ,
at campaign speed.

Grow Progress gives you rigorous message testing in as little as 24 hours, so you can optimize talking points and creative before you spend a dollar at scale.

See Case Studies

The Research Gap

Campaigns spend millions on messages
that nobody has ever actually tested.

Traditional research measures opinion, not persuasion, and it is too late to be actionable.

No visibility Spending blind on paid media

Six-figure ad buys chosen by committee, with no data on whether they move persuadable voters.

Too slow Traditional polls can't keep up

3–6 weeks and $50–100k. Your campaign timeline doesn't have room for that feedback loop.

Prove ROI Funders want evidence, not instinct

Major donors and PAC investors are asking for proof that creative decisions are grounded in data.

The Grow Progress difference

Traditional polling

$50–100k · 3–6 weeks

Measures what voters already believe
Results arrive too late to act on
Can't isolate which message caused the shift
Too expensive to test more than once per cycle
Self-reported intent, not behavioral evidence

Grow Progress RCT

Fraction of the cost · results in as little as 24 hours

Measures what messages actually persuade
Results back the next day, act while it still matters
Causal isolation: know exactly what moved the needle
Affordable enough to test at every campaign stage
Gold-standard RCT methodology, same as clinical trials

Audience Targeting

Test with the exact voters
your campaign needs to move.

Generic national samples won't tell you how your district responds. Test with the exact audience that actually matters.

District-level

By congressional district, state senate seat, or county, results that reflect your actual electorate, not a national average.

Party & registration targeting

Test with Democrats, Republicans or independents.

Demographic sub-groups

The message that works for suburban women may backfire with rural men. Know before it runs by age, gender, race, education, and more.

Campaign Timeline

Test at every stage of your campaign.

The best campaigns build a continuous feedback loop from day one to GOTV.

Early campaign

Define your core message

Test a wide range of frames with your target electorate. Find what moves persuadable voters before you build your media plan around it.

Bio framesIssue prioritiesContrast testing

Active campaign

Optimize before you spend

Test ad scripts and mail pieces before production. A 15-point difference between two scripts costs the same to test as it does to ignore.

Ad scriptsMail copyDebate prep

Final stretch

Reach persuadable voters by segment

Break down your results by a range of subgroups such as suburban women, Latino voters or likely to vote segments, and deploy the message that moves each group.

Demographic targetingSwing voter focus

GOTV

Drive turnout with the right frame

Test urgency and social-proof frames for GOTV. Small message differences compound across millions of voter contacts.

GOTV scriptsText & phone bank

You guys make it easy to run a test, and they're very informative and useful. The tools are intuitive and easy to work with. We had every opportunity to pick up the phone and get answers — whether it was setting up a test, interpreting results, or just finding them.

Josh Henderson Senior Director of Paid Media

What You Can Test

Works for every format
campaigns actually use.

If your campaign uses it to persuade people, you can test it.

TV & Digital

Talking Points & Debate Prep

Mail & Email

Phone & Text

Canvassing Scripts

Website Landing Pages

Replace guessworkwith proof ,at campaign speed.

Campaigns spend millions on messagesthat nobody has ever actually tested.

Test with the exact votersyour campaign needs to move.