Who We Serve · Advocacy Organizations

Move hearts.
Move votes.
Move policy.

Grow Progress helps advocacy organizations discover which messages actually shift public opinion, with Randomized Controlled Trial methodology that proves causation, not just correlation.

See Case Studies

The Challenge

Advocacy organizations pour budget into door fliers, toolkits, digital ads, and canvassing scripts without ever checking if the message actually lands.

Misleading signals

Focus groups tell you what people say, not what moves them

Qualitative research reveals preferences and reactions, but it cannot prove which message actually causes a shift in opinion or behavior.

No evidence

Message choices are driven by instinct, not evidence

Campaign strategy rooms debate frames based on gut, past experience, and consultant preference, not data proving what actually changes minds.

Too late

You discover what worked, or didn't, after the campaign

Post-campaign analysis tells you outcomes but not causes. By the time you know what moved people, the legislative window has closed.

The Grow Progress difference

Without Grow Progress

Instinct-driven · Results unknown

Run focus groups to find messages that feel right
A/B test ads after launch and hope for results
Measure awareness and hope it translates to support

With Grow Progress

RCT-powered · Results in 24 hours

Run RCTs to prove which frame causally shifts opinion
Test messages before you spend on media, know the winner first
Measure actual persuasion lift with 95% statistical confidence

Audience Targeting

Reach every audience
with a message that moves them.

Different audiences respond to different frames. Grow Progress maps your landscape, from persuadable swing voters to mobilizable base, so every dollar of media spend is backed by evidence.

Persuadable Voters

Identify the exact frame that shifts undecided voters without alienating your base.

Mobilizable Base

Find messages that convert passive supporters into active advocates and donors.

Hostile Audiences

Test inoculation messages that neutralize opposition attacks before they land.

Media & Press

Craft narratives that frame the issue on your terms before opponents define it.

Campaign Timeline

From issue launch to legislative win ,
research at every stage.

The strongest advocacy organizations build a continuous evidence loop from launch through legislative close.

Audience Mapping

Understand who's persuadable before campaign build

Use Audience Understanding to map where your target audiences sit: who's moveable, who's already with you, and who's the farthest.

PersuadablesMobilizablesSegmentation

Issue Launch

Test which frames break through on a new issue

Before you invest in paid media or earned press, know which message frame breaks through, and which falls flat.

Frame testingPaid mediaEarned press

Persuasion Push

Identify messages that move persuadables

Run RCTs on creative before committing to a full media buy. Know the winning message before you spend.

Persuasion framesCreative testing

Opposition Response

Test rapid-response messages when opponents attack

Know what works in hours, not weeks. When opponents define the narrative, respond with evidence, not instinct.

Rapid responseInoculation

Legislative Close

Understand what final arguments move legislators

At the moment of decision, know the arguments that move both legislators and constituents, and deploy them with confidence.

Legislative framesConstituent pressure

We went from having no tested messaging to... being able to go to our advocates and say, we know that talking in jargon isn't what works. We know that talking in real-world terms and real-world impacts is what works.

Laurie O Associate Vice President of Marketing and Communications

What You Can Test

What advocacy organizations test
with Grow Progress.

If your organization uses it to shift opinion or drive action, you can test it.

Ballot initiative messages

Voter persuasion frames

Base mobilization appeals

Rapid-response messages

Inoculation messaging

Legislative campaign frames

Donor fundraising appeals

Media narrative testing

Opposition research frames

Move hearts.Move votes.Move policy.