Unlike traditional surveys or A/B tests, our Randomized Controlled Trials tell you what changes minds, not just what people already believe. Results in as little as 24 hours.
| Corporate lobbyists |
Health care investment |
Medicaid cuts |
Corporate greed |
|
|---|---|---|---|---|
Vote choice Baseline: 35% |
+3 |
+2 |
+3 |
+2 |
Priority Baseline: 58% |
+0 |
−1 |
+1 |
−4 |
Handling taxes Baseline: 26% |
+6 |
+5 |
+6 |
+5 |
Bigger problem Baseline: 36% |
+5 |
+8 |
+2 |
+2 |
Trusted by leading campaigns, nonprofits, labor unions, and advocacy organizations
Rapid Message Testing uses the same gold-standard methodology as clinical drug trials and academic social science, adapted for the speed of modern communications.
Respondents are randomly assigned to comparable groups — statistically identical going in. Each test group sees one piece of content: a video ad, a piece of mail, a social post.
The control group sees neutral, unrelated content instead. That's the only difference between them.
Then we ask what they believe and how they intend to act. Any difference in their answers is the causal effect of the content — not correlation, not self-report.
Other methods ask people to predict what will persuade them. They can't. RMT doesn't ask. It measures. That's the line between knowing a message works and guessing. You're not limited to one. Run several pieces of content side by side and you don't just learn whether something moves people, you learn which moves them most, measured against the same control group, on the same scale, at the same time.
If your campaign or organization uses it to persuade people, you can test it.
Talk to our team. We'll walk you through a real RMT example and show exactly how message testing fits your timeline and budget.